We were approached by Lydian Stone who were undergoing a full brand identity - moving away from an existing alias and starting a fresh. They tasked us with creating the full online experience for their new digital learning product, this included creating a new logo, establishing art direction with the imagery, colour palettes, typography and then combining all of this to create a brand new website which was focused on driving membership sign ups.
The brand name Lydian Stone was chosen to denote a benchmark of quality, trust & reliability. A lydian stone was a flint slate used by the ancients to test gold or silver; a touchstone. One of humankind's first tools to test quality.
